A particular advertising approach for a particular product, service or website. Our techniques include text ad campaigns and banner ad campaigns on Google AdWords, Bing, Yahoo and FaceBook. Email campaigns, article campaigns, and possibly even offline campaigns (depending on your industry) including placing ads in the classifieds section of local newspapers. Back To Top ∆

Affiliate marketing is the concept of business using 'affiliates' to promote products or services. A modernization of wholesaling would be an apt interpretation. You become an affiliate (or distributor) for a company by joining their affiliate program and promoting their website for a commission on sales from your efforts. There are many affiliate networks that represent companies from all over the world. As a website owner you will want to seek out any affiliations that interest you and determine if the offer is one you want to promote. It seems like every other website you visit these days has an affiliate or 'partners' link. Make no mistake - the most lucrative affiliations are not what you might think... Contact Us for a free consultation about the future of Affiliate Marketing and how you and/or your business fits in.
Back To Top ∆

The cost per click is the most important aspect of Pay Per Click advertising. When you advertise on the content and search networks your CPC is what determines how fast your budget is depleted. If you spend $100 on an ad campaign and get 100 click-throughs on your ads, your average cost per click is one dollar. In reverse if you publish network ads on your own website you will be paid per click. If your website generates 100 clicks on your published ads in a month and you earned $100 from the clicks , your website had a CPC of one dollar. That is, it earned $1 per click. Back To Top ∆

The information published on a web page. This can include text, art, logos, photographs, product pics, blog entries. Some content can only be provided by the website owner. If you need videos for your site you can make them or have them made. If you need 5 emails for a drip email campaign you can write them yourself or have them written for you. Many of the big box web design companies out there will charge you an arm and a leg for original copy writing - beware - you may not get what you thought you paid for. Contact Us right now to learn all about web page content. Back To Top ∆

The actual text of a website or advertisement. Professional copy writers make big bucks as they know how to write copy that produces sales. The copy for your web pages are like the words in your own book. Better to write this yourself if you can. At SCM we strongly encourage each website owner to at least try and contribute some original copy. We edit your copy, give you ideas for more and better copy and provide keywords from our research for you to use. We can also of course provide all the original web page copy writing you might need at additional cost. Back To Top ∆

Refers to views of a web page or advertisement. Also known as page loads when referring to each new call from the user's computer to the server. If the user reloads a page three times this will count as page loads but not impressions. The ads on the page are smart enough to know it's the same visitor. Back To Top ∆

Specific word on a web page that is relevant to the content. "Long Tail Keywords" are specific phrases. The keyword "credit card" has massive amounts of competition. That means there are a lot of websites that contain the key word "credit card."



Over 291 million! In the PPC realm, a click for the above keyword can go for over $10.


A click for the long tail keyword "no fee credit card" may be more in the $8 range.




Clicks here might be $5.



And this really long tail may come for less than a buck.

Back To Top ∆

A simple web form for capturing a visitor's information - especially an Email address. A common practice is to give away something in return for someone giving you their email address. Back To Top ∆

The number of times your website visitors loaded the pages on your site. If one visitor looks at ten different pages on your site and the home page five times you would have 15 page views. This is an important number in the sense it tells you how your visitors interact with your site. Back To Top ∆

The concept of planning, designing and constructing your website in such a manner as to make your pages appear high on web searches for relative content. We hear all the time from clients -
"My site comes up first in Google." And it does, but not really. If your business is Pierre's French Bistro and you type "pierres french bistro" in a Google search you of course should come up first, but who actually is going to type that into a search? People who have already heard of you. You want your website to be found by new potential customers who are searching on terms like, 'local dining coupons' and 'local french restaurant' or 'local catering'. Call Us today for a free consultation on SEO or any other Internet marketing topics you need to discuss. Back To Top ∆

In Internet parlance this refers to the amount of visitors to your site over time. Usually referenced in days. "I get 700 hits a day." "My traffic jumped 20% last week." Back To Top ∆