The Internet is changing the way the world works in every aspect. From the way money moves to the way markets are created. From politics and entertainment to communication and information flow, the world can never go back to what once was. It is now possible to create an advertising campaign in record time and estimate costs down to the penny, all the while receiving data about your efforts. Outbound marketing still has it's place, but inbound marketing provides so many opportunities for increasing the sales of your business it is folly to not at least understand how it works.
Pay Per Click Advertising
While PPC advertising has gone through many growing pains and is very competitive in some industries, it is still the best way to drive HIGHLY Qualified Traffic to your web pages.
Our PPC Marketing Packages Include:
Account set-up with Google, Yahoo, Bing and Facebook Ads.
We write your ad copy at least three different ways and test each one a minimum of three different ways.
We use proprietary methods and tools to investigate your competition and bid on the lowest cost & most effective keywords for your market.
We constantly update your campaigns with insight gained from your advertising stats and split tests.
We'll show you exactly how it all works over time with the idea that eventually you'll be able to do it all yourself (if you so desire) for an even better ROI.
Email Marketing
Building an eMail list and sending offers to your subscribers can be very lucrative over time. This approach to sales is missed by many and misapplied by even more. The do's and don't are numerous and we will show you the way.
Our eMail Marketing Packages Include:
Account set-up and web page integration.
List segmenting as needed with focus on sales and promoting your brand or affiliate offers.
We can write your eMail copy for you and set-up auto responders and drip eMails.
We'll develop a lead capture system that has your visitors begging to be on your list.
We'll let you know about affiliate offers we come accross that we think would be a good fit for sending to your list.
All the training and support you could need to run your own show if you choose to do so.
Search Engine Optimization (SEO)
You want your web pages to appear high in the search engines for relevant searches. There are many 'tricks' in this trade, but not many of them will get you far in the end. There are solid concepts that work here and the old tricks are just that - old.
SEO Is Not Voodoo And You Can't Fool Google For Long
Best practices are best followed - solid content, solid coding and solid standards compliance (with some Solid Cyber Marketing thrown in) all lead to solid sales.
Back links from relevant content is golden especially from .edu or .gov top level domains.
Frequently updated content brings the web spiders back to your site more often.
Social bookmarking gives your web site more clout.
Long tail keywords are harder to come up with but well worth the effort.
Video Marketing
The simple fact you can record yourself on your phone and publish this content to the web for nothing is more than any marketer could have dreamed possible just a few short years ago. Learn how to use this solid cyber marketing tactic and leap over your competition.
Video Changed The Internet Overnight
YouTube and others websites like it get ridiculous amounts of search traffic.
Internet video doesn't require high-end eqiupment.
The viral effect potential for video is massive.
Using video for product/service sales pages increases conversions in some industries by a factor of three.
Solid Cyber Marketing
